Google is accused of giving 'preferential treatment' to Google Ad Manager, its ad management platform for large publishers.
The penalty comes as the tech giant faces multiple US suits over anti-competitive behavior and could lead to similar agreements with officials elsewhere. Facebook, the other dominant player in digital advertising, is being investigated separately by EU regulators over claims that its use of data gives it an unfair advantage in the business.
The authority accused Google of giving"preferential treatment" to Google Ad Manager, its ad management platform for large publishers. It did this by favoring its own online ad marketplace, AdX, where publishers sell space to advertisers in real time, according to the watchdog. As part of the settlement agreement, Google has committed to making it easier for publishers in France to make use of its data and use its tools with other ad technologies."We will be testing and developing these changes over the coming months before rolling them out more broadly, including some globally," the company said in a statement.
De Silva said that the fine and Google's commitments"will restore a level playing field for all players, and the ability of publishers to make the most of their advertising space."
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