The scandal, which led to an exodus of advertisers and investor calls for a management shake-up, also raises concerns about the exploitation of women in Japan's entertainment industry
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In December, Japanese magazines accused Masahiro Nakai, a TV host and leader of the former boy band SMAP, of sexual misconduct. While Nakai has worked for many of Japan’s TV networks, the event at which the incident occurred was reportedly arranged by one of the broadcaster’s executives. According to tabloid magazines Josei Seven and Shukan Bunshun, a woman was invited to a dinner in June 2023 with a Fuji TV executive that Nakai also attended. But the executive backed out at the last minute leaving her alone with Nakai and there was a sexual act against her will, they reported.
Dozens of big-name firms including Toyota and cosmetics giant Kao have suspended advertising with Fuji and most of its ads are currently public service announcements.
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