Taylor Swift's Singapore concert had travel apps and even a digital bank in a whirl, but IU dazzles too, with her Hong Kong concert tickets selling out in 30 seconds
This is AI generated summarization, which may have errors. For context, always refer to the full article. Taylor Swift 's Singapore concert had travel apps and even a digital bank in a whirl, but IU dazzles too, with her Hong Kong concert tickets selling out in 30 secondsof people flying to Singapore. But rather than being an exception, the pop superstar might have just kickstarted concert tourism as a hot travel trend.
Data from travel app Trip.com showed that the total volume of Singapore-related bookings surged by 275% in the week of Taylor Swift’s Singapore concert compared to the same period two weeks later . The travel platform also noticed that in terms of demographics, those making Singapore bookings during the week of Taylor’s concert were younger on average. Almost half of users who used Trip.com for Singapore bookings during that time were in the 21 to 30 years of age range. In the two weeks after, users aged 21 to 30 years old only made up about a quarter of bookings.
“We were like, ‘What is going on? It’s so much!’ Singapore went from 500 swipes a day to 5,000 swipes a day during the Taylor Swift week,” GoTyme president and chief executive officer Nate Clarke told Rappler.And though some might dub this the “Taylor Swift effect,” this isn’t unique to just the American pop star.
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