'With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?' Musk asks on Twitter, where he now describes himself as a perfume salesman.
The world’s richest man, Elon Musk, has scented a new opportunity to capitalize on quirky products, launching a perfume called “Burnt Hair” that he said sold 10,000 bottles to earn a million dollars in just a few hours.
“The essence of repugnant desire” is the website description of his latest offering, which costs $100 a bottle and is set to start shipping in the first quarter of 2023, making good on a product Musk first touted in September.
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