[DECODED] Duterte social media army very much alive, roars to defend embattled Sara Duterte

On Facebook, pro-Duterte accounts portray Vice President Sara Duterte as a larger-than-life, indestructible leader

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The Nerve scanned Facebook mentions of Duterte and President Ferdinand Marcos Jr. from November to December 2024 to see how conversations surrounding the Vice President unfolded online. The two-month period was marked by major news stories, which triggered a slew of Facebook posts that amplified anti-Marcos attacks from the Dutertes themselves and propaganda tactics that worked for pro-Duterte campaigns in the past.

These posts aim to portray the Vice President as an indestructible, larger-than-life leader who doesn’t back down from a fight, and can withstand political persecution. She is also framed as a patriotic leader who wants what’s best for the Philippines, the reason, these posts say, why Filipinos should support her in her feud against the Marcoses.

These pro-Marcos posts were also mostly posted by the same Facebook page, aptly named Protect PBBM. Of all posts in the dataset that included calls to protect the President, the Protect PBBM Facebook page took up 68.5% of them. The official page of Duterte’s party, PDP, is among the top-performing pro-Duterte actors calling to protect Vice President Sara. Apart from hurling attacks toward Marcos, the PDP Facebook page has also targeted ACT Teachers Representative France Castro.One of PDP’s top posts in the dataset described Castro as a “convicted criminal” and questioned why she was stillATTACK ON CASTRO. The official Facebook page of Rodrigo Duterte’s PDP attacks leftist lawmaker France Castro.

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