Decades of public messages about recycling have crowded out more sustainable ways to manage waste | Michaela Barnett / University of Virginia

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Decades of public messages about recycling have crowded out more sustainable ways to manage waste | Michaela Barnett / University of Virginia
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You've just finished a cup of coffee at your favorite cafe. Now you’re facing a trash bin, a recycling bin and a compost bin. What’s the most planet-friendly thing to do with your cup?

YOU’VE just finished a cup of coffee at your favorite cafe. Now you’re facing a trash bin, a recycling bin and a compost bin. What’s the most planet-friendly thing to do with your cup?

In our research on waste behavior, sustainability, engineering design and decision making, we examine what US residents understand about the efficacy of different waste management strategies and which of those strategies they prefer. Producing and disposing of goods is a major source of greenhouse gas emissions and a public health threat, especially for vulnerable communities that receive large quantities of waste. New research suggests that even when plastic does get recycled, it produces staggering amounts of microplastic pollution.

Finally, we asked participants to choose between just two options – waste prevention and recycling. This time, over 80 percent of participants understood that preventing waste was much better than recycling.WHILE our participants defaulted to recycling as a waste management strategy, they did not execute it very well. This isn’t surprising, since the current US recycling system puts the onus on consumers to separate recyclable materials and keep contaminants out of the bin.

Although our participants were strongly biased toward recycling, they weren’t confident that it would work. Participants in our first survey were asked to estimate what fraction of plastic has been recycled since plastic production began. According to a widely cited estimate, the answer is just 9 percent. Our respondents thought that 25 percent of plastic had been recycled—more than expert estimates but still a low amount.

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