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Coca-Cola and Marvel unite on exhilarating collaboration for fans with thelaunch of new limited-edition pack designs and immersive storytelling with characters from across the Marvel Universe– Coca-Cola Philippines unveils Coca-Cola x Marvel: The Heroes, the latest groundbreaking collaboration with Marvel, featuring immersive storytelling and a digital experience with fans’ favorite Marvel characters.
This heroic collaboration is supported by a 360 global campaign, which includes new creative that will run across TV, cinema, and other video-sharing platforms, as well as digital and out-of-home programming. “Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships, The Walt Disney Company. “We took the traditional marketing paradigm and redefined it in the best way possible.
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