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Coca-Cola Philippines aims to empower more micro-entrepreneurs nationwide with the launch of Centers for Entrepreneurship under the digital Sari-Sari Store Training and Access to Resources program in seven key areas. The CFEs, located in Davao del Norte, Cagayan de Oro, Taguig City, Nueva Ecija, Cebu, Bacolod City, and Camarines Sur, will serve as sustainable hubs offering training, mentoring, and financial support to help small business owners thrive.
Coca-Cola Philippines, the Technical Education and Skills Development Authority , the City Government of Tagum and the Tagum City Council of Women Foundation launched the iSTAR Center for Entrepreneurship in Davao del Norte on July 4, 2024. iSTAR aims to address key barriers that hinder the development of women entrepreneurs, such as limited access to training, resources, and mentorship. Through its expanded digital platform, iSTAR has empowered over 150,000 micro-entrepreneurs, surpassing its 2025 target of 100,000 graduates. Earlier this year, the program was showcased at the 68th session of the United Nations Commission on the Status of Women at the UN Headquarters in New York.
TESDA also acknowledges how the iSTAR program helps bridge the digital divide among micro and small businesses. “The Philippines is lagging behind in digitalization, but with Coca-Cola Philippines introducing this digital platform to educate and empower women, we are heading in the right direction,” said TESDA Deputy Director General for Special Concerns Felizardo Colambo.
The iSTAR Program and CFEs are among Coca-Cola Philippines’ projects that seek to leverage technology to amplify the reach and impact of its support for micro-retailers. It’s similar to the Tindahan Extra Mile : Balik PET Bottle program, which utilizes innovative methods to promote the circularity of plastic packaging.
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