The Center for International Trade Expositions and Missions (CITEM) yielded $29 million in export sales at the Salon International de l’Alimentation
The Center for International Trade Expositions and Missions yielded $29 million in export sales at the Salon International de l’Alimentation Paris 2024, up by 11.26 percent from $25.79 million in 2022.
The participation coincided with SIAL Paris’ 60th anniversary, which adopted the theme “Own the Change.” Despite stiff competition from other countries, Philippine exports were recognized for their superior taste and quality.In addition to the SIAL event, CITEM continued its efforts to strengthen the Philippines’ presence in the European Union market through an Outbound Business Mission in The Hague, Netherlands, and Brussels, Belgium, held on Oct. 24 to 25, 2024.
CITEM’s ongoing export initiatives aim to strengthen the Philippines’ position in the global supply chain, with a focus on meeting international regulations, consumer preferences, and business demands.
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