CHINABANK has launched a brand refresh program and digital campaign to evolve the 103-year old bank's brand and image.
CHINABANK has launched a brand refresh program and digital campaign to evolve the 103-year old bank's brand and image.The bank replaced the signages of its head office and branches in an ongoing rollout, released on social media its new ad and new jingle ' Focus ed on you,' and placed billboard ads in EDSA-Magallanes and SM Mall of Asia Globe, featuring its first ever brand ambassador, Miss Universe Philippines 2023 Michelle Dee.
Established in 1920, Chinabank has been known as a businessman's bank with a strong affiliation with the Chinese Filipino community. While maintaining its deep ties with this niche market, Chinabank has grown into a strong and stable universal bank, offering a full suite of banking products and services for corporate, commercial and retail customers.
Reaffirms Its Customer Focus With New Campaign
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