Chinabank has launched a brand refresh program and digital campaign to evolve the 103-year-old bank’s brand and image, making it more resonant and engaging to a new generation of customers.
MANILA, Philippines — Chinabank has launched a brand refresh program and digital campaign to evolve the 103-year-old bank’s brand and image, making it more resonant and engaging to a new generation of customers.
“Chinabank has been growing and transforming through the years, in step with the times and more importantly, in line with the changing needs and perceptions of our customers,” Chinabank Investor and Corporate Relations Group head Gerald Florentino said. “How you take the brand forward is vital to any company’s future success. Even if you’re already well established, you have to find fresh approaches to re-engage your loyal customers and build connections with new ones,” Chinabank Marketing Communications Department head Aileen Vallesteros said.
With its distinctive red brand color, modern and vibrant aesthetics, and compelling new message, complemented by the power of celebrity endorsement, Chinabank is poised to stand out in a crowded marketplace.This is a press release from SM Prime Holdings. It is published by the Advertising Content Team that is independent of our Editorial newsroom.
Michelle Dee Sm Prime Holdings
Philippines Latest News, Philippines Headlines
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