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The Bureau of Internal Revenue on Thursday became the latest government agency to redesign its logo—an initiative consistent with the Marcos administration’s Bagong Pilipinas rebranding campaign.During the BIR ’s anniversary celebration in Pasay City, BIR Commissioner Romeo Lumagui Jr. and Finance Secretary Ralph Recto unveiled the taxman’s new logo. Lumagui said the 120-year-old agency's logo had not changed in 60 years.
On the BIR’s logo redesign, Lumagui said that “it must evolve to reflect the changing times and our vision for the future.”“Each element has been thoughtfully crafted to convey a message of integrity, service excellence, and patriotism,” he said.
BIR Department Of Finance DOF News
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