CUPERTINO, California — Apple has jumped into the race to bring generative artificial intelligence to the masses, spotlighting a slew of features Monday designed to soup up the iPhone, iPad and Mac.
And in a move befitting a company known for its marketing prowess, the AI technology coming as part of free software updates later this year is being billed as ' Apple Intelligence.'Even as it tried to put its own stamp on technology's hottest area, Apple tacitly acknowledged during its World Wide Developers Conference that it needs help catching up with companies like Microsoft and Google, which have emerged as the early leaders in AI.
Craig Federighi, Apple's senior vice president of software engineering, speaks during an announcement of new products at the Apple campus in Cupertino, California, on Monday, June 10, 2024. AP PHOTOAI mania is the main reason that Nvidia, the dominant maker of the chips underlying the technology, has seen its market value rocket from about $300 billion at the end of 2022 to about $3 trillion.
Leaps Into AI With An Array Of Upcoming Iphone Features And Chatgpt Deal To Smarten Up
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