Analysis: Govt likely played big role in landing Taylor Swift, Coldplay gigs at Singapore Sports Hub, but community events also vital
Speaking to TODAY, business and tourism experts said there have been signs that the number of community events at the Singapore Sports Hub have been ramping up, but they hope for more events in the future — and in different formats.
at the hub, the team has brought in world-class events including Taylor Swift’s only stopover in Southeast Asia.for six shows here meant that there were people who were unhappy that they could not get tickets due to strong demand from fans in the region.Insiders who spoke to TODAY said that the Government likely had a key role in securing the sheer number of shows that Singapore did with the big acts.
He said that a “sweet deal” was likely made between the Government and the concert organiser for them to want to be here for so many nights. “If you hold an international entertainment event, we put Singapore as a global destination for overseas travellers, which will add to the tourism impact on the Singapore economy, which will benefit the locals.”
He added that compared to other countries in the region, people in Singapore have proven that they have the higher spending power for concert organisers to accrue the biggest profits. The analysts said that although it is important to attract foreign acts and host international events here, another test of the Singapore Sports Hub’s success would be in whether it can use the profits gained from these sold-out shows to fund community events that can get Singaporeans together.
He added that in sports, the venue has hosted a record number of 42 school sports finals for the National School Games this year. “The real benefit from the Government takeover that you make money from all the ticketed events, and all these other community events can be subsidised."
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