Indeed, the push to brand Singapore as the “Events and Entertainment Capital of Asia” has been in the making since the 2000s.
SINGAPORE: This week, not one but two upcoming concerts made headlines. Coldplay added an unprecedented sixth night to the Singapore leg of their Music of the Spheres tour “,” Taylor Swift announced her return to Singapore for three nights in March of next year, the only South East Asian stop on her Eras tour.
But how a small country such as Singapore commands such top calibre acts is a product of decades-long efforts from the government to pursue collaboration with musical acts as well as concert organizers, a professor in cultural and heritage tourism at the University of Tasmania, Can Seng Ooi, is quoted as saying in a June 22 piece in TIME magazine.
“Singapore is a destination, but an event in itself is [also] a destination. People come here for those reasons, and because of that they will also enjoy Singapore and spend a lot of money there. The concert tickets are not cheap by any standard. Those who can afford it can afford to fly to Singapore,” said Prof Ooi., told “Swifties” on June 21 that “some great news just dropped on us.”
“Besides Japan, Taylor will only be in Singapore for three special nights,” he says, urging fans to “drop everything now and get your tickets.”Taylor Swift’s Eras Tour, March 2024 at the Singapore Sports Hub. Are you Ready for It? Taylor Swift Fan Registration for general on-sale: Friday, June 23 at 12PM to Wednesday, June 28 at 12PM UOB Cardmembers Presale: Wednesday, July 5 at 12PM to Friday, July 7 at 9AM General on-sale from Friday, July 7 at 12PM Registration details here : https://www.
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