The Bureau of Meteorology has been met with criticism and jokes after it issued a media alert requesting journalists to use the full name in the first usage, and the Bureau thereafter.
The Bureau of Meteorology has issued a media alert advising outlets it does not want the acronym BOM to be used.As heavy rain continues to drench Australia's southern states, The Bureau of Meteorology has been met with criticism and jokes after announcing it does not want to be known by the acronym BoM.
Federal Environment and Water Minister Tanya Plibersek said: "The rebrand commenced under the previous government for reasons I don't quite understand." In the media alert, the Bureau also shared the handles it planned to use for its national account and state accounts, which currently use the BOM acronym.Some of the accounts were already taken by individuals or organisations, while those available were quickly snapped up by others almost immediately after the announcement."We no longer want Tom De Koning to be called "TDK" ... Please refer to him either as "Koning" or "The Tom".
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