The Bureau of Meteorology is weathering its own storm in response to an unexpected decision to change its branding. 7NEWS
asked media outlets to stop referring to it by its longstanding household nickname “the BoM”, or “the Weather Bureau”.
“To support this need, the Bureau of Meteorology asks that media outlets update editorial style to ensure references to the organisation are by its full name, the Bureau of Meteorology or the Bureau for short, and not BOM or the Weather Bureau.” “I am focused on making sure the Bureau of Meteorology is providing the most accurate and timely information to communities affected by floods,” she said in a statement.The Bureau of Meteorology also announced it would change its Twitter handle to @TheBureau_Au with new variations, such as @TheBureau_NSW for each state and territory.
Australian Rules Football club Carlton FC joined in on the action with a reference to one of their stars Tom De Koning.
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