The Bureau of Meteorology has run into some challenges in making a branding change on its own social media channels. 9News
The government agency sent out a press release at 10am on Tuesday, requesting media change their style guides to "support" the body.events, it is more crucial than ever that the Bureau of Meteorology's insights, wisdom, data and information are shared, understood and acted upon," the release stated.The Bureau of Meteorology is attempting to rebrand away from "BoM", however its own app still uses the name..
"To support this need, the Bureau of Meteorology asks that media outlets update editorial style to ensure references to the organisation are by its full name, the Bureau of Meteorology or the Bureau for short, and not BOM or the Weather Bureau.The BoM also said it would be switching its Twitter handles to reflect the change.
"To support this change we are updating our main Twitter handle to @TheBureau_Au. Our state Twitter handles will be updated to @TheBureau_NSW, @TheBureau_ACT, @TheBureau_Vic, @TheBureau_Tas, @TheBureau_Qld, @TheBureau_SA, @TheBureau_NT and @TheBureau_WA," it said.
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