Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’

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Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’
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Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape.” This week, advertisers are beginning to demand details on how he plans to uphold the commitment. | Reuters

Neither Twitter now Musk immediately responded to request for comment.

Jason Calacanis, an angel investor and podcast host who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a “very productive day” of meetings with advertisers and marketers. Some clients have already begun to pause ad spending on Twitter this week, said the second media buyer, who declined to name the advertisers as the source was not authorized to do so.

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