The federal election review also revealed late and poor candidate selection and lack of diversity contributed to the worst Liberal poll result since 1946.
Scott Morrison and the Liberal Party were considered “out of touch” by voters at the May election, an internal review of the party has found that sheeted home the loss to a lack of policy agenda and crumbling support among professional women.
The review by Hume and Loughnane said a range of factors contributed to the heavy loss, but voters’ perception of Scott Morrison contributed substantially to the defeat. The pandemic and women: “[There were] Perceptions that the government and the prime minister had not adequately managed the response to the pandemic and, very importantly, that the prime minister was not attuned to the concerns of women and was unresponsive to issues of importance to them.”
“The sense the government had ‘run its race’ was allowed to develop as a result. Voters, including those acknowledging the government’s effective performance in managing the pandemic, did not have a clear view of the Coalition’s priorities for another term.”They said the party now held three of the 30 seats with high numbers of female professional voters. The Liberals had gone to the election holding half of these electorates.
Long-time Liberal Party staffer Tony Barry, who is now corporate affairs chief for pollsters Redbridge, said the review was an honest assessment of the defeat “because whilst Scott Morrison’s character was unmistakably a contributing factor in the result, the collapse in Liberal support goes much deeper than a personality contest”.
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