Opinion: Thursday’s Resolve Political Monitor revealed what many Liberals have been dreading – most young people just don’t want a bar of us
, in which the Coalition didn’t just ignore young Australians; it treated them with contempt.
Instead of the genuine commitment needed to confront the deep-seated cultural problems in our politics – on questions of respect, integrity and the treatment of women – we got marketing and spin. If the salesman wasn’t enough to turn young voters away, his approach to key policy issues – namely climate change and housing affordability – sent them running.Action on climate change continues to rank among the top priorities for young Australians.
However, for as long as home ownership is an aspiration, we should be seeking to lower barriers to entry. Instead of making this a core message and policy offering, the Coalition sat on the Super Home Buyer Scheme until the last week of the election campaign. While that was designed to avoid a negative campaign by Industry Super, it was seen as a cynical attempt to buy votes at the last minute. We gave voters no reason to believe us – so they didn’t.
We cannot simply hope that as young voters get older they will vote conservative. So, how do we win young voters back? Liberalism is all about empowering the individual. To do so, we need to listen to young people at the grass roots. Our MPs, and our party officials, must do a better job in engaging. It means meeting young Australians where they are by using social media far more effectively than we have.
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