The new campaign featured Jungkook in shots by Park Jong-ha. A 30-second clip saw the BTS member lounging in an array of Calvin Klein pieces as Zayde Wølf’s “King” plays in the background.
MANILA, Philippines – This is not a drill, ARMYs! The K-pop powerhouse continues dominating the fashion scene as youngest member Jungkook is named the new global brand ambassador of Calvin Klein Jeans and Underwear.
The American fashion brand made the official announcement on Tuesday, March 28, a day after teasing the partnership on Monday, March 27. The new campaign featured Jungkook in shots by Park Jong-ha. A 30-second clip saw the BTS member lounging in an array of Calvin Klein pieces as Zayde Wølf’s “King” plays in the background. In one of the shots, Jungkook stared at the camera to the tune of the fitting lyrics: “It’s good to be a king.” “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador,” Jungkook said in a press release, according to areport.
Jonathan Bottomley, Calvin Klein’s global chief marketing officer, also expressed their brand’s happiness in having a partnership with the K-pop idol. “Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team,” he said.
Calvin Klein also released more photos of Jungkook wearing pieces from their spring 2023 collection, including a snap of the singer shirtless and wearing the an oversized denim jacket.
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