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The app is expanding upon its make the first move requirement by introducing choice in how a connection is made with Opening Moves.BUMBLE, the women-first dating app, today unveiled an updated brand identity and app design, and launched a suite of new features, including more ways to Make The First Move, marking a new chapter in Bumble’s evolution.
Recent Bumble research shows women’s experiences have evolved, especially regarding empowerment in online dating. Keeping true to Bumble’s mission, equality remains a priority in relationships with the overwhelming majority of women stating it is a top marker in romance. However, how women define equality has evolved with almost 9 in 10 single women surveyed on the app globally stating that today, equality is about personal choice and autonomy to decide what’s right for you.
“We have always believed that when you make dating better for women, you make it better for everyone. In listening to our community, many have shared their exhaustion with the current online dating experience, and for some, that includes making the first move.
During testing, Bumble found that Opening Moves improved meaningful conversations on the app by increasing chat initiation and reply rates, as well as lengthening time spent in conversation.Relationships look different for everyone, but more than 2 in 3 of women surveyed stated that they struggle with people not being upfront about their dating intentions.
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