Women are being left behind in shift towards EVs. CarGuidePH
As the world shifts towards electrified means of mobility, there’s a widening gender gap. And this, according to UK-based Auto Trader, should be a cause for concern.women are buying fewer electric vehicles than men due to mistargeted marketingKnowledge gaps, whether real or perceived, lead to confidence gaps, resulting in not getting onboard the electric journey.
compared to 18 percent of men. Similarly, nearly half of women agreed with the statement, “I find them confusing ” compared to just one third of men. . For example, research showed that a quarter of women thought that electric vehicles were more expensive to run than petrol or diesel cars. Even though women were more interested in “what you get for your money.”with three of the most prevalent knowledge gaps highlighted as how they drive, how long they take to charge, and their eco credentials.
, yet the majority of EV promotion is currently in car magazines and newspapers. Additionally, when asked about where they do their car research,For the gender gap to lessen, there are calls for a more tailored approach, so women are targeted where they’re already shopping and alleviate their perceived fears about EVs. This includes focusing on showcasing EVs in a variety of spaces, reducing fear and eliminating risk and leveraging social proof.
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