THE Philippine Red Cross (PRC) is marking on April 15 its 77 years of transformative humanitarian service to the country, offering an opportunity for PRC’s 102 chapters nationwide to amplify their common agenda and reaffirm their purposes and commitment to PRC’s mission and vision that have guided the organization...
THE Philippine Red Cross is marking on April 15 its 77 years of transformative humanitarian service to the country, offering an opportunity for PRC’s 102 chapters nationwide to amplify their common agenda and reaffirm their purposes and commitment to PRC’s mission and vision that have guided the organization for the past decades.
To provide the life-saving services it is recognized for, the PRC increased the quantity and quality of its logistics, assets, and facilities over the years. It strengthened the capacity of its Operations Center, a state-of-the-art command center connected to all the chapters across the country. The center ensures that the organization can promptly respond to any emergency, providing a coordinated response that maximizes the impact of the organization’s volunteers and logistics.
To operate these assets and logistics, PRC Chairman and CEO Richard “Dick” Gordon invested heavily in recruiting volunteers and developing an extensive network of trained emergency medical services personnel. Under his leadership, the PRC now has over 2 million volunteers across the country who can operate humanitarian assets, perform first aid, or respond to emergencies in their communities.
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