AS a child, I remember being told that if I ever became the owner of a plantation, I should plant coconuts because these are low maintenance. The coconut is known as the tree of life because every part of it is usable.
ACTRESS Judy Ann Santos-Agoncillo is the endorser of coconut milk brand Coco Mama . The plush Hello Kitty toy dressed in Starbucks gear from the Starbucks x Hello Kitty collection. PHOTOS FROM COCO MAMA AND STARBUCKS & SANRIO
On World Coconut Day, Filipino gata brand Coco Mama held a tree-planting activity with its brand ambassador Judy Ann Santos-Agoncillo, together with the help and support of representatives from the Philippine Coconut Authority, City Environment and Natural Resources Office-General Santos City, Local Government Unit of General Santos City, Century Pacific Agricultural Ventures Inc., and coconut farmers, held a tree-planting activity in General Santos, South Cotabato.
“Sometimes, it’s easy to forget that the things we consume daily, like gata, come from the efforts of our hard-working farmers. With the ‘Save Our Coconuts’ project, I am not only able to promote our traditional and nutritious gata dishes to Filipino households but also to make a difference in the lives of the people who help harvest the food we put to the table for our families,” said Santos-Agoncillo.
“The tree-planting initiatives we have done are in the Soccsksargen area and sometimes Davao because we, eventually, we want to buy the produce from farmers. There needs to be market access. We want to make sure our factory buys from them and we want to use what we buy from Coco Mama,” said Noel Tempongko.
The collaboration features an exclusive range of Hello Kitty x Starbucks merchandise, including drinkware and lifestyle accessories that blend Hello Kitty’s iconic charm with Starbucks’ classic green apron. The merchandise includes ceramic mugs and stainless-steel tumblers to water bottles and even a plush Hello Kitty toy dressed in Starbucks gear.
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