Why Sönke gave up his CEO salary to take teenagers camping

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Why Sönke gave up his CEO salary to take teenagers camping
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A former healthcare executive is running four-wheel-drive adventures to help young people in his community heal from trauma. And it's transforming lives.

He saw a lack of early intervention services for young people, and urgent demand.

Some only pick contemporary artists — Sönke gives the examples of American rappers Polo G and King Von. "If they pick a bit of Polo G, a bit of Briggs and a bit of Foo Fighters then we know, OK, there's something from the 90s and 2000s, there is a connection with parents.""That is 100 per cent reliable," Sönke said.

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