Why Meta’s Threads app is the biggest threat to Twitter yet

Threads enjoys the advantage of having an Instagram community that's ready to migrate to a Twitter-like app.

and online abuse – Twitter’s verification process and the ability to block and report inappropriate content was central to its success in building a thriving community.

Not only can Threads users retain their usernames, they can also bring their Instagram followers with them. The ability to retain community in an app that provides a similar experience to Twitter is what makes Threads the biggest threat yet. Twitter fans want an alternative platform with similar functionality, but most importantly they want to quickly find “their people”. They don’t want to have to rebuild their communities. This is likely why so many have stayed on Twitter, even as Musk has done so well to run it into the ground.Of course, Twitter users may also be concerned about jumping from the frying pan into the fire. Signing up to yet another Meta app comes with its own concerns.

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