Usually among the most expensive fruits in the supermarket, blueberries are defying price pressures. Here’s why.
Most households eschew the punnets of blueberries at the grocer or supermarket, but low prices might have shoppers doing a double-take and thinking twice.
Rabobank associate analyst Pia Piggott said “fruit deflation” during summer was part, but not all, of the reason behind the drop in prices. “There were quite significant hail storms in the Coffs Harbour region in 2021, so growers planted more as a buffer, which they didn’t necessarily need,” she said. “We had a cool winter but no frost, which tends to knock the lot out.”
Coffs Harbour is responsible for about 70 per cent of blueberry produce annually in Australia, and up to 90 per cent at this time of the year, Mackenzie said. In 2021, 86 per cent of blueberry production across Australia took place in NSW.consumer spending dropped off after ChristmasPiggott said while major supermarkets generally had uniform prices across the country, smaller shops, local markets, and independent grocers in NSW could offer lower prices because of reduced transport costs.
“Blueberries have to be hand-picked because they’re a soft fruit, and fruit pickers in Australia are among the highest-paid fruit pickers in the world,” she said.
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