PHOENIX — When it comes to the Super Bowl the show will go on even if faced with a similar life\u002Dthreatening on field incident like the one that forced the…
The most impactful event of the National Football League season was not a do-or-die game but a life-and-death moment when the Bills’ Damar Hamlin suffered cardiac arrest after making a tackle and needed to have his heart restarted on the field in front of a packed stadium and national television audience.Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.
While the NFL has contingency plans in place for any number of scenarios, another event like the one involving Hamlin on the Super Bowl stage would leave the league in a nightmare predicament.Networks pay billions for Super Bowl broadcast rights while commercials go for $5 million for a 30 second spot and millions more to create and produce.
The NFL showed with Hamlin it can deal with a crisis and in the end was applauded for having an effective emergency plan and proper personnel in place. “I think people might be more willing to accept that OK, the game is going to go on,” Belch told Reuters. “I think Hamlin was a wakeup call in some respects.
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