Move over crypto. Booze is back.
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The flood of alcohol commercials will help fill the void left by cryptocurrency companies. Last year, there were so many spots from the much-hyped sector that it was nicknamed the Crypto Bowl. Larry David, for example, starred in an ad for FTX that said: “Don’t be like Larry. Don’t miss out on the next big thing.”Article content
Fox Corp. has sold out in-game Super Bowl commercials but is still selling spots for pregame and overtime, if there is one, Evans said. The network sold 30-second ads for over $6 million on average, with some exceeding $7 million, a record. The company expects to generate more than $500 million in advertising revenue from the game.Article content
Streaming services will be well represented. In addition to Netflix, Paramount+ will have an ad featuring Sylvester Stallone, whose family will star soon in a new reality series on the service.Article content And while crypto firms will be less visible, another buzzed-about technology will make an appearance. Avocados From Mexico will have an ad that directs viewers to a website where they can write tweets using the AI platform ChatGPT, the chatbot that’s become a viral hit.Article content
For years, Molson Coors tried various tactics to grab attention during the Super Bowl, despite begin barred from buying a national ad in the game. The brewer of Coors Light and Miller Lite has run Super Bowl-oriented spots online and on local TV stations. Last year, it opened a bar in the Metaverse.Article content
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