Do we really know our favourite local music festival that well? What Sets Good Vibes Festival Apart From Other Music Events? Here Is All You Need To Know About GVF!
If you’re a music fan in Malaysia, chances are you’ve heard of Good Vibes Festival. This annual music festival has been around for a decade now and has become a staple in the Malaysian festival scene.
10 years ago, the festival landscape here was quite different – EDM/dance music festivals were all the rage and we wanted to create a multi-genre music festival with more emphasis on live acts instead of just DJs. So far we’ve been lucky and only had one edition of the festival in very heavy rain – but everyone still had fun nonetheless!How does Good Vibes Festival differentiate itself from other music festivals in the region?
At the start, one of the biggest challenges we faced was finding our identity, and in turn finding our audience. Music festivals are largely defined by their artist lineups, and it was hard to curate the ideal lineup with the budget limitations that we initially had. In addition to that, we also have to ensure that the artists we book comply with all the local government guidelines and policies, which in turn limits the choice of artists available to perform in the country. Contrary to what most people might think, it does not really get that much easier with time!
Our demographic mostly comprises Gen Z and Millenials so we try to book acts that are popular within that demographic, although we aren’t averse to booking iconic older acts that would appeal to almost everybody. Most importantly however, the artists on the lineup should fit the vibe of the festival.
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