Analysis: What Rupert Murdoch really wants from Google and Facebook | jmcduling
What are Rupert Murdoch and News Corp really up to?Disclosure: News Corp is the owner of newspapers that compete with the news publication you are reading right now. AndBefore going any further it is worth making one thing clear: the likelihood that Google is actually forcibly broken apart in Australia probably falls somewhere between remote and non-existent.For starters, the Australian Competition and Consumer Commission actually doesn't have the power to force a Google break-up.
The company also proposed a system where Google could pay "licence fees" to publishers to compensate them for the benefit they derived from their content. The new proposal sounds more like the systems used around the world to decide royalties paid by streaming services and radio stations to songwriters and record labels. It would involve a new statutory framework, and independent economic analysis of the benefits of news to the platforms to help determine payments to publishers.As for Warren, her motivation for taking on Big Tech is clear.
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