News Corp has called on Australia's competition watchdog to break up Google's local operations | jmcduling
Rupert Murdoch's News Corp has called on Australia's competition watchdog to break up Google's local operations to limit the search giant's market dominance.
Google's parent company, Alphabet, should be forced to sell or functionally separate its search engine from its third-party display advertising business, the Australian publisher argues."Google enjoys overwhelming market power in both online search and ad tech services, and ... is abusing its dominant position to the detriment of consumers, advertisers and publishers," News Corp says in its latest submission to the competition regulator's inquiry into digital platforms.
"While News Corp Australia recognises that divestment is a very serious step ... divestment is necessary in the case of Google, due to the unparalleled power that it currently exerts over news publishers and advertisers alike."The provocative suggestion represents a dramatic escalation in News Corp's global campaign against the tech giants. Following a 12-month inquiry, t
he Australian Competition and Consumer Commission last year declared that Google and Facebook had market powerThe ACCC announced a string of measures to resolve this situation, including establishing a new ombudsman to monitor consumer complaints, and another new body to oversee the algorithms that power Google's search engine and Facebook's news feed, as well as the tech giants' conduct in the advertising market. In its submission, News Corp argues the ACCC should have these powers.
While News Corp Australia recognises that divestment is a very serious step ... divestment is necessary in the case of Google.
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