Of all the genre films, horror flicks are the easiest to sell internationally, while local historical and comedy films are the hardest, according to celebrated film producer Bianca Balbuena. | marinelcruzINQ /PDI
“The action genre is hit-or-miss. It can do well locally, but I don’t see a lot of action films in international film festivals. You need an A-list actor for it to work—if you want to do a ‘John Wick’ or something similar. It’s expensive, therefore, it’s harder to recoup investments,” she pointed out.Bianca left Epicmedia and assumed the leadership of Anima from Quark Henares in August 2022. “I’m learning a lot about corporate strategies in Kroma.
“It’s funny because Kroma’s slogan is ‘Bringing Filipino talents to the world,’ which is what Epicmedia has been doing for the longest time. I wanted to bring a bit of that to Anima, but I also wanted to explore and revive the interest of the local audience. This is promising, especially because today, genre films do well both locally and internationally. That’s what we have been exploring,” Balbuena stressed.
Another is JP Habac’s “Marahuyo Project,” which is a coming-of-age series. “It’s been getting a lot of offers from streamers. It will be out by the end of the year,” she reported.For the annual Cinemalaya Philippine Independent Film Festival, which will have a two-week run in August, Anima is bankrolling two film entries: Samantha Lee’s “Rookie” and Kevin Mikhail Mayuga’s “When This is All Over.”
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