The Cebuano designer launches his online store with a collection that borrows ideas from Cebu’s farmers and fisherfolk
The pandemic gave Vito Selma a lot of time for introspection, but also for thinking about his business which was greatly affected by the restrictions, lockdowns, and constant Covid scares. The launch of his new line called Casa Selma gave the furniture designer the chance to do what’s only been brewing in his mind for some time now: working with Cebu’s fishermen while creating an impact in their livelihood.
Vito Selma's “Understated Tropical” series is comprised of a wide selection of home accessories, lighting, seats, storage, and tables. The designer has pledged to donate five percent share of every item sold in this particular collection to the fishermen in Kalipay, Olango Island Group of Lapu-Lapu City, Cebu. Less than two hours from his studio in Mandaue City, Vito traveled to the island and learned how the villagers constructed the payaw, a fish sanctuary made of bamboo poles and coconut fronds.Local agricultural elements also provided inspiration for this collection.
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