Defining the News
!), is making waves for being the first major box office draw to win Best Picture at the Oscars in nearly two decades. This win, coupled with the success of last December’s Metro Manila Film Festival , points towards a resurgence of moviegoing enthusiasm, both abroad and here in the Philippines. Remember how cinemas were hesitant to hold on to MMFF entries after the pandemic? This time, audiences are demanding more, proving they’re ready to return to the immersive experience of the big screen.
So, it’s really a matter of content. Give the public an entertaining time, and they’re ready to return to movie watching as a shared, community experience. Whether it’s a new horror film, action adventure, or comedy, movies are that much more enjoyable when shared with others, experiencing the reactions of the audience around you. You just don’t get that when watching at home.
And SM Cinema, always ahead of the curve, knows this. That’s why several of your favorite neighborhood SM Cinemas have been renovated and technologically upgraded. They now challenge the best cinemas found anywhere in the world. New plush seats, higher-resolution equipment, and improved sound quality make the experience even more immersive. Plus, the ticket buying areas and refreshment stands have all received a makeover as well. It’s well worth a visit if you haven’t been lately.
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