WASHINGTON — Exhausted from a rising cost of living in the United States and nonstop ads, some young adults on TikTok are pushing back.
'When every moment of your life feels like you're being sold something and the price of said item keeps going up, people will burn out on spending money,' Kara Perez, an influencer and financial educator, told AFP. Social media has long had room only for picture-perfect homes, lavish closets and an abundance of beauty products. But a new trend is sweeping the other way — urging repurposing, more frugal lifestyles and prioritizing quality over quantity.
'Many young adults have developed a 'compulsive behavior to spend down to their last pound on a fashion item,' said UK-based influencer Andrea Cheong who recently shared an 'underconsumption core' style video of her mending old clothes.It is an addiction tied to a pressure 'to articulate who we are through possessions,' Cheong noted.
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