The lamb industry has pulled off an 'un-Australian' U-turn after years of ads pushing the meat as the quintessential Aussie feed. 9News
As noted by the ad's star — not Kekovich but a woman of colour pulling beers at the pub — "it's getting a little out of hand".In this alternate world, "Un-Australian" is not just "the worst thing you can ever call an Australian", but enough to make you disappear entirely.
"Oh just an infinite cultural exile from which they can never return," she replies, seconds before disappearing herself after accidentally switching the TV to a film with "un-Australian" subtitles.Even Kekovich, the very symbol of Aussie summer barbecues, is there.
"Looks like we're all a bit un-Australian," one exile says, teeing up a final chance to hammer home the main message.The ad debuted last night after research Meat and Livestock Australia said revealed 53 per cent of Australians believed the term "Un-Australian" had become overused to the point of confusion.
Despite, or perhaps because of, this, 45 per cent of survey respondents said they'd been hit with the label and 52 per cent said they'd used it to describe something. "Looks like we're all a bit un-Australian," one exile says, teeing up a final chance to hammer home the main message. "Guess that's what makes us Australian.""Everything from how you eat your pie to having a wedding on grand final day is on the chopping block," he said, in a press release.
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