Twitter rivals pile up with Meta's launch of Threads

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Twitter rivals pile up with Meta's launch of Threads
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Threads looks a lot like a pared-back version of Twitter, with users able to like, comment on and share posts as well as use their same profile names as on Instagram. Unlike Twitter, there are no hashtags.

Now Facebook owner Meta is jumping into the ring, launching its own contender to dethrone Twitter as the go-to website for the media, officials and celebrities.Described as Instagram's"text-based conversation app," Meta's Threads will certainly spice up the rivalry between Twitter's Musk and Meta supremo Mark Zuckerberg.

Bluesky looks and feels like Twitter as its backers want users from the Musk-owned site to feel at home. Created in 2016 by the German developer Eugen Rochko, the site is also a decentralized social network without advertising where preserving privacy is sacrosanct. Content moderation is also a big question mark as it is left to the sole discretion of server administrators, with some refusing access to others, disrupting the experience.In an act of vengeance, Mr Musk earlier this year briefly blocked links and search responses to Substack, the site that helps writers monetise their work, after the site launched Substack Notes.

Substack Notes has faced some flak as it is not yet sure how it will manage content moderation but says it will feel less pressure to cook up viral content since its revenue is based on taking a cut from writer pages and not page views and advertising.A few other start-ups are also attracting attention, especially ones that cater to a specific audience.

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