Zuckerberg-Musk fight is on: Meta launches Twitter rival Threads app

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Zuckerberg-Musk fight is on: Meta launches Twitter rival Threads app
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NEW YORK: Meta's Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday (Jul 5) night, as the tech billionaires' rivalry goes live with the launch of Instagram's much-anticipated Threads platform, a c

Analysts said investors were salivating over the possibility that Threads' ties to Instagram might give it a built-in user base and advertising apparatus, which could siphon ad dollars from Twitter as its new CEO tries to revive the microblogging company's struggling business.

Meta stocks closed up 3 per cent on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down.for months and even threatened to fight each other in a real-life mixed martial arts cage match in Las Vegas. The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. While a number of new and burgeoning competitors such as Mastodon, Post and T2 have tried to lure Twitter users away, all remain relatively small so far.

The company later incorporated a short video tool directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive.

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