Twitch to creators: Oops, never mind. The Amazon-owned livestreaming platform on Wednesday revoked its new branded-content guidelines the day after putting them into place, following a backlash fro…
The Amazon-owned livestreaming platform on Wednesday revoked its new branded-content guidelines the day after putting them into place, following a backlash from creators.
The changes, which were scheduled to be effective July 1, would have restricted the kinds of ads allowed on Twitch — completely banning “burned-in” video, audio and display ads on the platform and restricting on-screen logos to a maximum of 3% of the screen size. Twitch on Wednesday reversed course. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” Twitch said in a statement.
The platform’s statement continued, “Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors — you will continue to own and control your sponsorship business.” It added: “We appreciate your feedback and help in making this change.”
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Twitch’s new ad rules will hurt streamers, charities, and brandsTwitch is working on rewording the new ad policy.
Read more »
Twitch walks back controversial ad rules policyStreamers were outraged over the new ad policy.
Read more »
Twitch streamers outraged over new advertising changesPopular streamers on Twitch are furious at the platform after it announced new advertising policies that would severely limit revenue for big and small-time streamers.
Read more »
FBI warn against AI-generated deepfake content created for sextortion schemesThe FBI said victims include children and non-consenting adults.
Read more »
TikTok, Meta, Google must warn users about AI-generated content: EUInstagram, Google, and TikTok should warn users about AI-generated content and build safeguards, EU official says
Read more »
Meta vows to take action after report found Instagram’s algorithm promoted pedophilia content | EngadgetMeta has set up an internal task force after reporters discovered a vast network of accounts dedicated to disseminating underage-sex content..
Read more »