Streamers were outraged over the new ad policy.
, “The once-unique and admirable vision of a creator-first platform now feels like a fading and distant dream.”
Charity streamers were upset and fearful, believing the new rules would impact their ability to raise money. It was the same with esports creators as the new rules would have made it more difficult for the already struggling esports industry to monetize its broadcasts. Twitch apologized for the rollout, explaining that it would rewrite the rules for greater clarity. Now it seems that rewrite has turned into a full rescinding of the rules totally. From the company’s Twitter thread:
Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately. Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business.
Twitch has updated the page outlining its ads policy with the section related to what kinds of ads are prohibited or allowed completely removed. Here’s an
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