“Trolls World Tour” became the biggest digital debut of all time this weekend, Universal Pictures said Monday.
“Trolls World Tour” characters Poppy, voiced by Anna Kendrick, left, and Branch, voiced by Justin Timberlake in a scene from the animated film. Image: Courtesy of DreamWorks Animation via AP
The animated sequel featuring the voices of Justin Timberlake and Anna Kendrick was No. 1 on all the major platforms, including Apple, Amazon and Comcast. FandangoNow also said the release of “Trolls World Tour” helped the service have its best weekend ever. It was also its most preordered film ever.“Trolls World Tour” was the first film from a major studio to debut on digital platforms on the same date as its theatrical release due to the coronavirus pandemic.
Most traditional theaters have closed indefinitely, forcing studios to push planned releases back a number of months. Many films that had already hit theaters, including Universal titles like “The Hunt” and “Emma”, are now available for digital purchase or rental.
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