Tim Hortons' Roll up the Rim is getting stale, and it's hurting sales
"It's become clear to us that it needs a modern and fresh approach to engage our guests in a stronger way going forward," he said. A team is working to reboot the program for next year and that will include a seamless digital integration.
Those legal battles wrapped Monday as an Ontario Superior Court of Justice judge approved a proposed settlement in two class-action lawsuits by Canadian Tim Hortons franchisees against RBI. In the"thoughtful and well-articulated letter," Sanderson worries that the Great White North Franchisee Association, which formed to give concerned franchisees a voice, has not been officially recognized and the GWNFA's current board members, of which he is one, may never be replaced because no other franchisees will want to play an adversarial role, according to court documents.
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