Cold weather and an outdated roll-up-the-rim-to-win promotion slowed sales at Canadian Tim Hortons locations in its most recent quarter, said the CEO of the coffee chain's parent company, prompting Restaurant Brands International Inc. to revamp the contest for next year.
Comparable store sales at Tim Hortons fell 0.6 per cent worldwide, and 0.4 per cent in Canada. The company only breaks out each chain's home market for comparable sales figures.
The weather woes started in the back half of January and lasted until the end of February, said Alex Macedo, Tim Hortons president, in an interview following the conference call, and impacted performance across Canada.RBI started to see a decline in the program's effectiveness last year, said Cil, and decided to expand the number of giveaways for 2019's contest. However, the added investment did not drive the engagement the company expected and dragged down comparable sales about 0.
Cil stressed the company does not believe that the negative comparable sales figure for Tim Hortons accurately reflects the underlying strength of the Canadian business and said the company expects its April comparable sales to come in at about 1.5 per cent. "... The settlement agreement is fair, reasonable, and in the best interests of the class," wrote the judge, according to court documents.
While the judge found his objections raised legitimate concerns, they "are not of a type that undermine" the agreement.
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