TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming.
HONG KONG/HANOI — TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, four people familiar with the matter said.
Boasting a tech-savvy population with 70% of its citizens under the age of 35, Vietnam is an attractive market for social media platforms such as TikTok, Meta Platforms Inc.’s Facebook and Alphabet Inc.’s YouTube and Google. “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” the representative said in an emailed statement to Reuters.Reuters was not able to learn TikTok’s plans for rolling out gaming features in other markets. Although TikTok users can watch games being streamed, in most regions they are not able to play games within the TikTok app.
TikTok’s games are likely to carry advertisements from the start, with revenue split between ByteDance and game developers, a separate source said.
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