Short mobile video platform TikTok leverages on its broad reach to offer commerce solutions that help brands create and launch campaigns that can maximize their market engagement, gain more customers and generate favorable returns. Know more:
SHORT mobile video platform TikTok leverages on its broad reach to offer commerce solutions that help brands create and launch campaigns that can maximize their market engagement, gain more customers and generate favorable returns.
“TikTok’s growth continues to be driven by positive sentiment from users. This has greatly increased our platform’s scale, reach, and impact. Moreover, we are continuously introducing innovations and solutions that will help more brands and local businesses to achieve more from TikTok’s success,” he said.
As users discover and patronize a product on TikTok, the research also discovered that viewers likely share it 1.2 times with their friends, and 1.5 times that they will persuade them and their families to also buy it. Marketers strengthen their strategies with these tools that marry entertainment with commerce. Through its Creator Marketplace, TikTok extends self-serve and managed services that enable marketers to run their campaigns more effectively, guarantee right market reach, and explore partnerships, presenting a one-stop performance and marketing platform.
PureGo, on the other hand, turned to TikTok Collection Ads to create more targeted product recommendations for its customers. This approach of the platform of PureGold supermarket chain led clients to an Instant Gallery Page that showcased individual products and an exclusive promo call-to-action, moving visitors over onto its own grocery shopping web site for purchases and more information.
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