TIFF set to lose lead sponsor Bell after nearly 3-decade partnership

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TIFF set to lose lead sponsor Bell after nearly 3-decade partnership
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Bell has been a festival partner since 1995 and has its name on TIFF's downtown headquarters, located in the heart of the entertainment district on King Street West.

Bell has been a festival partner since 1995 and has its name on TIFF’s downtown headquarters, located in the heart of the entertainment district on King Street West.

News of Bell’s departure comes as organizers and film buffs brace for a reduced celebrity presence at next month’s festival due to ongoing Hollywood strikes. The 11-day movie marathon kicks off Sept. 7 with Hayao Miyazaki’s long-awaited animated feature film, “The Boy and the Heron.”TIFF said in a statement that the 28-year partnership has greatly contributed to its growth and success.

In a statement, Bell said Friday it’s grateful to have been a part of the annual festival that draws top films and talent from around the world.

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