SM Supermalls was recently honored by The Walt Disney Company Philippines with an Excellence in Mall Activation award for its remarkable work in amplifying Disney’s campaigns with effective on-ground activations in SM Mall of Asia, SM City North EDSA, and various SM malls in South Luzon as a retail partner.
SM Supermalls receives an Excellence in Mall Activation award from The Walt Disney Company Philippines.ABS-CBN star Jordan Lim with Spider-Man at The Block, SM City North EDSA.
SM City North EDSA’s huge Spider-Man-inspired city helped boost Disney’s “The Spider-Man World Webs” campaign, drawing in thousands of fans and strengthening the campaign’s social media presence. This also triggered a second run of the Spider-Man mall activation in SM Supermalls in the Bicol region .As a committed retail partner of Disney, SM Supermalls also became instrumental in the celebration of Donald Duck’s 90anniversary. SM Mall of Asia, SM City Sta.
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